La Mer Products
La Mer originated thanks to founder Paul Gojny in the 1970s. La Mer introduced itself alongside its first product - the luxurious Crème de la Mer. La Mer's exclusive Sea Silt Extract is made from natural sea silt; which Gojny developed in his own research laboratory. Gojny has successfully developed and marketed La Mer products based on the effectiveness sea silt as the main ingredient. Sea silt has been proven to regenerate tired, stressed skin.
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In 1995, La Mer was acquired by Estée Lauder Company Inc. Two years later, La Mer added a full line of facial skin care and body products to its original Crème de la Mer. La Mer skin care products are classified in six categories due to its consumer diversity.
The six categories include:
- Flexible Care - for all types of healthy skin
- First Care - to maintain young skin's health
- Advanced Care - to prevent the early appearance of winkles
- Supreme Care - for diminishing winkles and fine lines
- Ultra - ultra moisturize to regenerate the skin
- Medical - for medical use to treat eczema and psoriasis.
La Mer's products help to keep the cell functions. They also strengthen the skin's natural protective barrier, so the skin is shielded against the harsh environment and aggressive pollutants. La Mer is sold in more than 25 countries. Its products are not tested on animals.
Due to the complicated process of extracting sea silt essence from natural sea silt, La Mer skin care products have luxury prices. One 50-milliliter (1.7-ounce) bottle of La Mer Moisturizing Lotion costs $165 online.